Production / Experiential
Industry
Year
For Tetris’ 40th Anniversary, ILTHY launched a limited-edition merchandise collaboration celebrating one of the most iconic games in history.
The goal: produce a visually striking campaign that elevated the drop beyond standard product photography and positioned the capsule as collectible culture — not novelty merch.
Tetris is instantly recognizable across generations.
The campaign needed to feel modern and design-forward — while respecting the game’s visual language.
This wasn’t about nostalgia.
It was about reinterpretation.
Build a cohesive campaign system that combined:
High-impact photography
Stylized video storytelling
3D visual assets
Strategic social rollout
Community engagement through giveaways
Led full campaign photography and videography
Directed creative concept and shot list
Managed model selection and casting
Secured and booked campaign location
Handled technical production execution
Produced a 3D animated launch trailer
Coordinated overall campaign rollout
Executed social media push across channels
Ran strategic giveaways to amplify reach and engagement
Strong social engagement across launch window
Successful merchandise drop
Increased brand visibility during collaboration period
Community amplification through giveaways
