Real Good Foods is a health-focused food company that provides frozen and shelf-stable products to consumers. Underdogs, a full-service marketing and branding agency, partnered with Real Good Foods to help them elevate their brand identity and stand out in the competitive market.
Underdogs took a comprehensive approach to transforming Real Good Foods, starting with in-depth research on the target audience and the competition. They worked closely with Real Good Foods to develop a new brand identity, including a new logo, color scheme, and packaging design that would help them stand out on the shelves.
In addition, Underdogs provided product development expertise, helping to create innovative recipes that aligned with the brand's values and mission. They also developed a cohesive content strategy, including a social media plan, blog posts, and email marketing campaigns. Underdogs executed a range of marketing campaigns to promote Real Good Foods to a wider audience. These campaigns included influencer partnerships, targeted advertising, and event sponsorships.
Thanks to Underdogs' expertise and strategic approach, Real Good Foods saw a significant increase in sales and brand recognition. They established themselves as a leader in the health-focused food space, with a cohesive brand identity and message that resonated with consumers.
Overall, Underdogs' full-service marketing and branding solutions helped Real Good Foods to achieve their goals and become a stronger and more successful brand.
