Influencer marketing has grown significantly in recent years, and it is expected to continue to evolve in the coming year. With the rise of social media, consumers are becoming increasingly savvy about the content they consume, and brands are having to adapt their strategies to keep pace. Here are four influencer marketing trends to watch for in 2023:
Micro-influencers will continue to rise in popularity. A micro-influencer is someone with a small but dedicated following, typically between 1,000 and 100,000 followers. These individuals have a more niche and engaged audience, and they are often more affordable to work with than larger influencers. According to a survey by Influencer.co, 84% of marketers plan to increase their use of micro-influencers in 2023.
Influencer-generated content will become more important. As influencer marketing becomes more competitive, brands are looking for ways to stand out. One way to do this is by working with influencers to create unique and engaging content that aligns with their brand. According to a study by Influencer Intelligence, influencer-generated content is expected to drive more than $10 billion in ad spend by 2023.
Influencer authenticity will become increasingly important. Consumers are becoming more discerning about the content they consume and are increasingly looking for authenticity in influencer marketing. Brands will need to work with influencers who are a genuine match for their brand and who can authentically communicate their message to their followers.
The use of augmented reality and virtual influencers will grow. With the rise of new technologies like augmented reality (AR) and virtual influencers, brands will have new opportunities to engage with consumers in innovative ways. According to a survey by Influencer.co, 45% of marketers believe that virtual influencers will become a mainstream marketing tool by 2023.
As the influencer industry continues to grow, brands will need to stay aware of these trends and adapt their strategies accordingly. By working with micro-influencers, focusing on influencer-generated content, prioritizing authenticity, and embracing new technologies, brands can stay ahead of the curve and effectively reach their target audience.
Overall, Influencer Marketing is expected to become a $15 billion dollar industry by 2022 and will continue to grow as more and more brands are realizing its potential. With the rise of new technologies and the increasing demand for authenticity, influencer marketing will become an essential part of a brand's marketing strategy.
